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Sasha is a founding member of the Fair Trade Forum in India and member of WFTO. Established and based in Kolkata since 1978, Sasha is a non-profit Fair Trade organization and marketing outlet for 150 craft producer groups in North-East India. Many of them are marginal producers and 80% are women.

Sasha mission is to empower the disadvantaged artisans through capacity building, financial and management support, ensure both the traditional skill and livelihood of artisans can be sustained.